Friday, July 3, 2009

Show & Tell & Buy

UPDATE: I did not invent this trick...I recently learned how to perform it.

Why do the Costco samplers drawn us in like proverbial moths to a proverbial flame (btw, I've read the Book of Proverbs several times...moths and flames are not mentioned)? People always say that they can't escape from Costco without spending at least $100. Cool. Costco gets it. They are skilled at the sneaky sample strategy.

When I was in high school I worked at a hardware store and was a good salesman because I would offer to demonstrate items and hand out samples (insert joke about demonstrating plungers and offering stool samples). Now that I am an adult, I still like to show people instead of simply tell them. People buy more when they are shown. I think I am strong enough to not get sucked in. After all, a sucker can't be suckered...can they?

I am a sucker. I got suckered. While dabbling online I found a magic trick that aligns with my past experience at the hardware store and my current interest in hearing my own voice doing magic.

Here is a video of a guy demonstrating my new trick.

I wonder if Home Depot would hire me to sell pluming supplies...

1 comment:

  1. I always say, you gotta give it away before you can expect a return.